Massad
Definition
De Massad is a Dutch magazine that has played an important role in the BDSM world since the last century. It focuses on sadomasochism, bondage, fetishism, eroticism, and the broader BDSM culture, and is considered one of the longest-running and most recognizable platforms in the Netherlands.
Explanation Massad
Many people know De Massad from the 1980s and 1990s, when the magazine had an almost mythical status among BDSM enthusiasts, but it still exists today. In a world where almost everything has gone digital, De Massad remains a physical place where enthusiasts can immerse themselves in images, stories, and reports that have been compiled with care and attention. That makes the magazine unique. De Massad offers peace, recognition, and a form of familiarity that is sometimes lacking online. A tangible magazine in your hands, with real photography and articles that are not driven by algorithms, but by a passion for BDSM culture.
De Massad has great historical significance. In a time without the internet, it gave people words, images, and guidance. But that value has not disappeared. On the contrary: precisely because BDSM is regularly reduced to isolated clips or fleeting clichés by social media, De Massad still offers depth. The magazine chooses attention over haste, craftsmanship over noise, and this is evident in the way topics are explored. Many BDSM practitioners still find reading De Massad inspiring, reassuring, or even connecting. This makes it not only a historical heirloom, but also a contemporary platform that continues to contribute to the visibility and diversity of the BDSM world.
Bert Wibo
Under the leadership of publisher Bert Wibo, De Massad has not only maintained its place within the Dutch BDSM world, but has also deepened it. Since he became involved with the magazine in 1997, first as editor and compiler and later as owner, he has continued to expand De Massad with care and love. After the original publisher went bankrupt in 2007, he managed to continue the magazine independently, ensuring that an important piece of BDSM history was not lost.
Thanks to his dedication, Massad now appeared in color, with more pages and a more professional look, but always with the same recognizable soul. To this day, Wibo monitors the continuity and quality of the magazine, ensuring that Massad remains a vibrant and up-to-date platform for BDSM enthusiasts seeking depth, recognition, and reliable content in an increasingly fast-paced and fleeting world.
Safety & points of attention
Although De Massad is essentially an erotic and cultural magazine, not an educational guide, it can be a valuable source of inspiration for people who are engaged in their own BDSM experience. However, the photography and stories are intended to be artistic, not instructional.
Anyone who wants to try out techniques or ideas would be wise to seek out up-to-date information about consent, communication, hygiene, and risks. De Massad invites you to use your imagination, but responsibility always remains with you and in the here and now.
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